Finding Niche Markets
Finding Niche Markets: My top 19 Tools for product ideas and more
You need a ‘nose’ for it and if you haven’t got it, you need to develop it. It’s a marketing jungle out there in the virtual world and unless
you develop the skills to seek out your targets and go after them, you could just be hopelessly lost, going round and round in circles – make
that cyber circles!
However, if you want to reach out and find what products and services have the potential to sell, it isn’t too difficult to pick up the skills
with which to do so. What you need to do is to try and identify what your market could be and then make decisions about the products and services
you are going to sell in the virtual marketplace.
Let’s face it – there are products that sell online and there are those that just don’t. You need to do research on what sells. So you need to
go looking at what are the hottest selling items on the Internet as well as what services are being sold. There are many ways to try and
ascertain this. One of the best ways however, is to find out what people are looking for in the search engines. But before that my favorite
"Finding Niche Markets" - strategy is a book store.
Beyond that my favorite websites for brainstorming an idea are:
Yahoo Shopping USA
http://www.copernic.com/en/products/agent/index.html (kind of search
http://www.scamfreezone.com/spider/ (Internet Success Spider)
Fortunately for people who want to be online marketers, there is a wonderful tool called the Overture Search Term Suggestion Tool and the Google Adwords Keyword Tool. Go to their website and look for the Keyword Selector Tool. This is where you need to type in
the products that you think would be good to sell on the Internet. For example, if you were to type in ‘Dog Supplements’, it could show up the
thousands of searches that have been made. The more the number of searches, the greater the potential.
Of course, it does not mean that everyone who is searching for a particular thing is going to buy it off the Internet. More often than not,
people just search for information. A good rule of thumb to go by is to look at how many searched with more than just one or two words. For
example, if there were many searches for ‘nutritional dog supplements’ or ‘total dog care supplements’, chances are that these are the serious
searchers who are looking to buy.
Well, once you have a number of products and services that you think are good viable options to go with, you need to set up your online store.
For this, you need to set up a website and you need to register a domain name for this - before that you need to find the right domain name.
Now this could be the simplest thing to do for some, for others it could seem an impossible task. There are a number of free web templates you
can download and set up. However, if you are not too comfortable with this, it might just be a better idea to get a professional web designer.
Not only can he set up a site suited to the products or services you are marketing, he will also be able to activate more advanced features in
your web pages. If you see your business growing, you need to plan ahead for this with a website that is equipped to take on that growth.
Once you’ve done that, you need to optimize your web site for the search engines. Here again, you can learn and handle it yourself – and
believe you us, there’s nothing that can give a person more joy that to see his website working. But if you do not have the skills or the time,
let someone who is more proficient handle it for a fee.
Then comes the email marketing and the affiliate marketing but that is another story.